OUR STORY

We are Yousef and Rashed; avid triathletes who are lucky to have shared personal experiences like no other. From the very first training day, we were present. We pursued what was in our hearts and managed to tackle goals that we never thought possible. This idea of check points rather than end points made us build up from running our first 5k, our first half marathon, our first ultra marathon, all the way up to our very first full IronMan distance triathlon in 2019.

The power of our camaraderie and the effect it had on our growth and performance, made us truly aware of the importance of  having a supportive community. It made us realize that it really is all about the journey, the challenges, the stories, the support, and the people you meet along the way. That the destination is just an illusion because there are no finish lines. It made us rethink possibility through movement and to remind us all that we have the power to change the story we tell ourselves about ourselves.

sub11 is a start of a different type of journey. A journey of giving back to the community that we are most passionate about. A journey of helping others rediscover that their limits are endless as long as they simply show up. As a running store providing only tried and trusted essentials that we have personally curated over the years, the core of sub11 is to encourage everyone to find their own unique fit in their own unique journey. It's time to find your move, to make your track. It's time to make your move.

sub11 athletics

Your hub for all things running and endurance sports. We offer authentic sport services in Jordan and beyond so, whatever your goals are, get in touch with us and our team of ambassadors will be happy to help you out with a customized plan.

With sub11 Athletics, you will get to know what’s happening in the local scene: from community club runs to group specific workouts, triathlon camps, local race events and more – whether organized by us or others. We will get you ready and set to go!

Check out our events calendar to stay updated on what’s happening in the region and remember to reach out to us if you have any questions.

sub11 Endurance Training

We believe that the journey is just as important as reaching the destination. Throughout the Ironman journey, athletes should enjoy the experience while partnering with a coach that guides, educates, challenges, empathizes, supports and motivates them. Aspiring Ironman athletes vary in age, goals, ability, competitiveness and experience and sub11 Endurance Training is there to guide beginners, intermediate and the most advanced athletes.


If you have anything in mind and wish to arrange an in-person meetup to discover more about this service, please book your appointment below.